Last year I introduced you to my childhood friend Marc Gobé, the « branding guru »!
The updated and revised edition of Marc’s book has recently been published. Emotional Branding, the new paradigm for connecting brands to people covers how social media helped to put Barrack Obama in the Whitehouse, how Twitter is transforming the way we communicate and how the world wide web is revolutionising the way we conduct business today.
I was honoured to see that this blog gets a mention as an illustration of how alternative media allow individuals to become « thought leaders » in their respective fields.
Click here to find out more about the book.
J’aime votre blog tant, et il ya juste quelques différences avec les autres ». Espérons qu’il y aura des choses plus merveilleuses sur votre blog. Heureux tous les jours!